In a recent article by Phil Sorsky Global Head of Service Providers, CommScope*, he cites that connectivity could be the difference between success and failure, particularly for SMEs.
When it comes to 4G and telecom network access, the disparity between London and the rest of the UK, is staggering. Sorsky said: “The research found that, while mobile users in London can access 4G nearly 70 per cent of the time, there are significant disparities across the rest of the UK. Indeed, mobile users in Wales can only connect to 4G services on 35 per cent of occasions.”(1)
A KPMG survey (2) shows that UK consumers would be willing to pay almost £1.5 billion per year for better service, with an additional £900Mllion for faultless mobile connections, and an additional £550Million for better broadband access. Evidently consumers understand the price of connectivity.
In fact the very point of the consumers’ additional connectivity requirements is to support additional consumption (of talking, face-time, viewing, social media, online shopping, downloads, uploads). It’s not too much of a stretch to consider that the poorer the connectivity in the regions, the lower the appeal of consuming from regional companies.
Government pledges on 5G
Fortunately, the Government has made a pledge in its Autumn Statement (3): “to support the market to roll out full-fibre connections and future 5G communications, delivering a step change in broadband speed, security, and reliability”. The NPIF will provide for £23 billion of spending between 2017-18 and 2021-22. Although this is across house-building, road and rail networks, and science & innovation spending.
Connectivity is not just the future, it is the way we are currently working and trading, so it is important to ensure that business’s current provision is fit-for-purpose, and poised for the future.
So how will a business in the regions maximise the government investment to their advantage?
5G and cloud communications mean a switch to more intelligent SIP extension soft-phones. These will enable greater flexibility, hot-desking, resource sharing, instant chat, video and business systems integration.
Unified communications – provide connectivity that is more computer-centric than separate handsets, bringing all communications together into one co-ordinated hub.
Embrace a connectivity-rich future – get your infrastructure designed and planned ready now, ask for a consultation with a CDI project manager.
Local government – check to see if there are any grants or funding and to ensure your network will be optimised for the future.
Need greater connectivity right now?
Maximise the connectivity you have now – with specialist insight you can increase your connectivity right now with minimal cost. Again check with CDI to see what’s currently available and make a plan for best connection/investment ratio..
Global connectivity is what the UK needs to retain its place as a front-runner of technology. And quality regional connectivity can only boost the UK’s position as all regions of the UK can then showcase their talents to the international marketplace.
Now, more than ever, is the time for joined up thinking, as telecoms companies, technology providers, infrastructure designers, businesses and government work together to boost our collective digital future.